Lunoir
Romance, in its darker bloom.
Creating a floral brand for darker expressions of romance.
- Client
- Lunoir
- Sector
- Floral atelier
- Year
- March 2026
- Services
- Branding, packaging, patterns
- Team
- Margareth Colina, creative direction
Cristian Sanabria, design
A market that speaks in the same codes
Pastels, abundant light and obvious romance. That is how much of the floral world communicates. Lunoir needed something else: an identity that stayed romantic and floral, but more mature, intimate and contemporary, without turning gothic or out of reach.
What would a flower shop look like if romance could feel deeper, more mysterious and more editorial?
From flower shop to atelier
An atelier selects, composes and creates. That change of word changes the relationship with the product: each bouquet is presented as a built piece, not a bunch of flowers. From there came the central idea, Flowers, composed with intention, and a visual concept, Dark Romance in Bloom, where the delicacy of a flower lives alongside a deep, dramatic universe.
The wordmark is a high-contrast serif, closer to an author signature than to a flower shop. The symbol lives inside the O: the name and the botanical universe read together.
A palette taken from the flowers themselves
Instead of building a palette and applying it to the product afterwards, the color system comes from the floral universe: wine, plum, dusty rose, ivory, deep green and small golden glints. That way identity and product live inside the same image.
Click a color to copy its HEX.
Designing the ritual
The Lunoir experience continues after the flowers are chosen. The paper that wraps them, the bag that carries them, the label that accompanies them, the seal that closes the envelope and the team uniform all belong to the same universe. The idea: even before seeing the flowers, whoever receives them knows they are from Lunoir. The packaging does not compete with the bouquet, it frames it.
A brand that also speaks like an editorial
Lunoir also builds a voice of its own. Lines like Crafted in silence, defined by presence and an editorial series, Love in Shadow, take the brand beyond the product, into a territory between floral design, fashion editorial and art direction.
Lunoir went from being a flower shop to a complete brand universe, where product, packaging and language speak of the same thing. An identity made to show that romance does not always have to be bright: it can also be deep, mysterious and intimate.
Lunoir, Floral Atelier.
Romance, in its darker bloom.